In February 2024, Airbnb introduced verified icons for listings in the U.S., Canada, the U.K., France, and Australia. By the end of that year, the program had already led to the removal of 59,000 fraudulent listings, according to Bitdefender's analysis of the rollout. That number tells you two things at once: the verification effort is working, and 59,000 fake listings existed in the first place. On a platform with over 6 million listings globally, fake profiles on both sides of the transaction remain a real and documented problem.
Fake host profiles fall into two main categories. The first is pure deposit fraud: a scammer lists a property they do not own, collects a booking payment or deposit, and disappears before the guest arrives. The second is more sophisticated. Scammers rent a legitimate Airbnb, use the physical access to steal personal documents or mail left by the host, and then use that identity information to commit further fraud, including fraudulent mortgage applications and financial account takeovers. According to Autohost, law enforcement has investigated cases where guests used short-term rental access to steal homeowner identity data, then secured fraudulent mortgages from private lenders worth hundreds of thousands of dollars.
Fake guest profiles cause a different set of problems. A guest using a stolen or fabricated identity books a property, causes significant damage or theft, and cannot be traced or held accountable because the name on the booking does not match a real person. A recent analysis cited by Norton found that more than 22% of guest complaints on the platform involved some form of scam. Hosts who accept bookings from unverified or minimally verified profiles carry the financial risk of that gap.
Identity fraud on short-term rental platforms thrives because neither hosts nor guests have a reliable way to verify who they are actually dealing with.
VryfID confirms identity on both sides of the transaction before money changes hands.
Get Started with VryfID →Airbnb's built-in identity verification asks users for a government-issued ID and sometimes a selfie match. That is a meaningful baseline. It is not a guarantee. Airbnb itself states that identity verification does not confirm that interacting with a verified user will be safe. Synthetic identities, where a real SSN is paired with fabricated personal details, can pass document-based verification if the underlying SSN has no fraud flags attached to it yet. The verification catches low-effort fraudsters. It does not catch sophisticated ones.
The solution for hosts and guests who want stronger protection is verification independent of the platform, where the identity behind the profile is confirmed against public records, biometric data, and fraud databases before the booking is accepted. This is especially relevant for high-value properties, longer stays, and bookings from profiles with no prior review history.
Airbnb's 59,000 removed listings represent fraud that the platform caught. The more important number is the fraud it did not catch before a guest checked in or a host collected a deposit. Verify the identity behind the profile before any transaction is completed. The cost of not doing so shows up later, in chargebacks, missing property, and legal proceedings that take months to resolve. For more on how synthetic identity fraud works across trust-dependent transactions, read our breakdown of synthetic identity fraud in rental applications.
Airbnb requests a government-issued ID and may require a selfie match to confirm the person matches the document. In February 2024, Airbnb introduced verified listing icons in five countries, a program that led to the removal of 59,000 fraudulent listings. Airbnb acknowledges that verification reduces fraud risk but does not eliminate it entirely.
Hosts should decline the booking and report the profile to Airbnb immediately. Red flags include profiles with no reviews, no photo, or minimal personal information, guests who request communication outside the platform, and booking requests that come with unusual urgency or requests to waive standard verification steps. Independent identity verification through a third-party tool adds a layer of protection beyond what platform verification provides.
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